Google Ads
- DiGital FaQeer Certification Included
This course will teach you
- Introduction to Google Ads
- Google Ads Account Setup
- Keyword Research and Targeting
- Ad Copywriting and Ad Extensions
01
Introduction to Google Ads
- Understanding the Power of Google Ads for Businesses
- Overview of Google Ads Platform (Formerly Google AdWords)
- Benefits of Google Ads for Digital Marketing Campaigns
- Setting Goals and Objectives for Google Ads Campaigns
02
Google Ads Account Setup
- Creating Your Google Ads Account
- Navigating the Google Ads Interface
- Setting Up Campaigns, Ad Groups, and Ads
- Understanding Account Structure and Organization
03
Keyword Research and Targeting
- Conducting Keyword Research for Google Ads
- Identifying Relevant and High-Performing Keywords
- Utilizing Keyword Match Types (Broad Match, Phrase Match, Exact Match, Broad Match Modifier)
- Implementing Negative Keywords to Refine Targeting
04
Ad Copywriting and Ad Extensions
- Crafting Compelling Ad Copy for Google Ads
- Writing Effective Headlines, Descriptions, and Call-to-Actions
- Utilizing Ad Extensions (Sitelinks, Callouts, Structured Snippets, etc.)
- A/B Testing Ad Copy and Extensions for Performance Improvement
05
Social Media Marketing Exam
- Exam Notice
- Social Media Marketing Exam 30 Questions
06
Certificate
- Certificate of Completion
