PPC Amazon
- DiGital FaQeer Certification Included
This course will teach you
- Introduction to Amazon PPC Advertising
- Amazon PPC Campaign Setup
- Keyword Research and Targeting
- Ad Creative and Copywriting
01
Introduction to Amazon PPC Advertising
- Understanding the Importance of PPC Advertising on Amazon
- Overview of Amazon Advertising Platform (Formerly Amazon Marketing Services)
- Benefits of Amazon PPC for Sellers and Brands
- Setting Goals and Expectations for Amazon PPC Campaigns
02
Amazon PPC Campaign Setup
- Creating Your Amazon Advertising Account
- Setting Up Campaigns, Ad Groups, and Keywords
- Choosing the Right Campaign Types (Sponsored Products, Sponsored Brands, Sponsored Display)
- Budgeting and Bidding Strategies for Amazon PPC
03
Keyword Research and Targeting
- Conducting Keyword Research for Amazon PPC
- Identifying Relevant and High-Converting Keywords
- Utilizing Amazon Keyword Tools and Reports
- Implementing Keyword Match Types (Broad, Phrase, Exact)
04
Keyword Research and Targeting
- Crafting Compelling Ad Copy for Amazon PPC
- Creating Engaging Product Titles, Bullet Points, and Descriptions
- Optimizing Product Images and Multimedia Content for Ads
- A/B Testing Ad Variations for Performance Improvement
05
Social Media Marketing Exam
- Exam Notice
- Social Media Marketing Exam 30 Questions
06
Certificate
- Certificate of Completion
